INDIANA, Pa. – Indiana University of Pennsylvania athletics has partnered with Teamworks Influencer to launch a Name, Image and Likeness (NIL) program designed to connect IUP student-athletes with businesses, donors and alumni. Through the partnership, IUP is creating new opportunities for businesses, donors and alumni to apply to work with Crimson Hawk student-athletes through the Crimson Hawks Exchange while helping student-athletes build their personal brands and expand their reach.

"IUP Athletics is excited to partner with Teamworks to launch the Influencer package and allow our student-athletes to capitalize on their Name, Image, and Likeness (NIL).  As we continue to evaluate the ever-changing landscape of college athletics, we want to ensure that we are providing our student-athletes with the best championship resources and experiences possible," stated IUP Director of Athletics, Todd Garzarelli

The Influencer platform provides IUP with a custom-designed NIL business registry for businesses, donors, alumni and others interested in connecting with Crimson Hawk student-athletes. Registered businesses can search and filter student-athletes before initiating conversations about potential NIL opportunities.

Once an agreement is reached, businesses can use the platform to create transactions that directly compensate student-athletes. In addition to facilitating NIL opportunities, Teamworks Influencer will work alongside IUP's internal team to provide student-athletes with resources across several areas. Those resources include NIL education, marketplace access, agreement disclosure and compliance, and personal branding.

The partnership provides IUP student-athletes with additional resources to navigate the evolving NIL landscape while creating a centralized platform for individuals and organizations interested in partnering with Crimson Hawks.
 
"Indiana University of Pennsylvania has built a forward-thinking NIL program that prioritizes education, compliance, and brand-building," said Teamworks Senior Account Executive Sean Kelly. " We're proud to power the Crimson Hawks Exchange and help student-athletes unlock new NIL opportunities with the support of their local community and beyond."

Follow the QR Code or click on the link to Access the Crimson Hawk Exchage: The Crimson Hawks Exchange | Influencer


 
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer