INDIANA, Pa. — Indiana University of Pennsylvania (IUP) Athletics, adidas and BSN SPORTS have announced a multi-year partnership that will make BSN SPORTS the exclusive supplier of adidas uniforms, apparel, footwear, accessories and equipment provider for Crimson Hawks athletics.
Beginning July 1, 2026, the agreement will outfit more than 400 IUP student-athletes and coaches across all varsity programs, marking a significant step in the department's continued growth and investment in its athletic programs.
The partnership brings together IUP's success in Pennsylvania State Athletic Conference (PSAC) competition with adidas' global presence in athletic performance and apparel. The collaboration is designed to enhance the student-athlete experience through upgraded equipment and resources while also strengthening the department's brand visibility and fan engagement.
"We're thrilled to partner with Adidas to outfit our student-athletes, coaches, and staff. As we continue elevating the IUP athletics brand on a regional and national stage, we sought a partnership that aligns with our philosophy. adidas values our athletic department and university, and our student-athletes will benefit from top-tier sport performance wearables as they compete for and win championships.," stated Director of Athletics Todd Garzarelli.
IUP has experienced sustained success across multiple sports in recent years, including conference championships, deep postseason runs and appearances in NCAA Division II national championship events. The partnership with adidas is expected to build on that momentum by providing a unified look and increased exposure for the Crimson Hawks.
In addition to on-field and on-court apparel, the agreement is expected to expand merchandising opportunities and deepen connections with alumni, students and fans.
"We're proud to partner with Indiana University of Pennsylvania and adidas to support the continued growth and success of Crimson Hawks Athletics," said Todd Northrop, SVP of Collegiate Select at BSN SPORTS. "IUP has built a strong tradition of excellence across its athletic programs, and we're excited to provide the apparel, footwear, equipment, and service solutions that will help their student-athletes, coaches, and supporters perform with confidence and show up with pride."
The transition to adidas will begin with the 2026-27 athletic calendar, with all teams adopting the new apparel and equipment as part of the branding rollout.
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
